“Facebook, Twitter, and Google [went] beyond promoting their services and facilitating digital advertising buys,” the paper concludes, adding that their efforts extended to “actively shaping campaign communications through their close collaboration with political staffers.”

“The extent to which they were helping candidates online was a surprise to us,” said co-author Daniel Kreiss, from UNC Chapel Hill. He called the assistance “a form of subsidy from technology firms to political candidates.”

But Hillary Clinton’s campaign declined to embed the companies’ employees in her operations, instead opting to develop its own digital apparatus and call in the tech firms to help execute elements of its strategy.

http://www.politico.com/story/2017/10/26/facebook-google-twitter-trump-244191

4 thoughts on ““Facebook, Twitter, and Google [went] beyond promoting their services and facilitating digital advertising buys,”…

  1. I don’t know how I feel about this. The company doing ad sales and helping the client work out the best way to reach people seems a reasonable job (for an evil industry). On the other hand, maybe they shouldn’t provide this kind of help to political advertisers?