This amazing video was commented to me by Dave Turner elsewhere. Initially, I put it on 1.25x speed and had in playing in the background as I did other things, but it slowly consumed my attention entirely. It’s the first critique I’ve seen that had me angry at my beloved Apple. It’s staggering how Galloway connects the dots.
Worth more than $2.3 trillion combined, the Big Four (Apple, Amazon, Facebook, and Google) continue to grab share from media companies, brands, and retailers. Scott Galloway, Professor of Marketing at the NYU Stern School of Business and Founder of L2, will showcase how the traditional rules of business don’t apply to the Big Four and identify ways that brands and companies can fight back.