This is staggering. It’s aggregate data from voter rolls, various conservative think-tanks, and scrapes of Reddit that covers 61% of the American population.
Political data gathered on more than 198 million US citizens was exposed this month after a marketing firm contracted by the Republican National Committee stored internal documents on a publicly accessible Amazon server.
More than a terabyte was stored on the cloud server without the protection of a password and could be accessed by anyone who found the URL.
Deep Root’s data sheds light onto the increasingly sophisticated data operation that has fed recent Republican campaigns and lays bare the intricate network of political organizations, PACs, and analysis firms that trade in bulk voter data. In an email to Gizmodo, Deep Root said that its voter models are used to enhance the understanding of TV viewership for political ad buyers. “The data accessed was not built for or used by any specific client,” Lundry said. “It is our proprietary analysis to help inform local television ad buying.”