Last year, Tommy Millner, the chief executive of Cabela’s, a retailer that sells guns, boasted at an investor conference in Nebraska that his company made a “conscious decision” to stock additional weapons merchandise before the 2012 election, hoping Obama’s reelection would result in increased sales. After the election, the Newtown mass shooting happened, and “the business went vertical … I meant it just went crazy,” Millner said, according to a transcript of the event. Describing the “tailwinds of profitability,” Millner noted Cabela’s “didn’t blink as others did to stop selling AR-15 platform guns,” and so his company “got a lot of new customers.” The AR-15 is a high-powered assault rifle based on the military’s M-16 model but without the full automatic capacity,
Steven Miller, the chief executive of Big 5 Sporting Goods, another gun retailer, was asked by investor analysts in 2013 to describe the state of the market during a conference call that year. The “real surge” in firearm sales, Miller said, “took place following the tragedy in Sandy Hook.”
Follow the money.